Hello, I am Binit -
Strategic Service Designer
experienced in translating complexity into strategic clarity across large-scale enterprise ecosystems in e-commerce, healthcare, education,
and oil & gas.
I connect strategy, systems, and service to deliver impact.
Organizations I have worked with
Featured Works
Shell plc
Designing a Real-Time Field Operative Service Ecosystem
For the Shell Mobility programme, I worked on enhancing a real-time site management platform used by frontline field operatives across multiple regions. The goal was to reduce inefficiencies, improve job visibility, and streamline daily task execution within a complex enterprise ecosystem.
IFB Industries
Standardising After-Sales Service Operations to Reduce Friction and Improve Experience
Despite strong product quality, IFB’s service delivery was inconsistent across departments and regions, leading to declining customer trust. I investigated the end-to-end service lifecycle to identify systemic breakdowns and built the organisation’s first cross-functional service blueprint to align operations.
Shell plc
Designing a Subsurface Data Ecosystem that Streamlines Decisions and Reduces Workflow Friction
I worked on enhancing a subsurface data platform during its migration from Nintex to Pega. The objective was to improve usability, reduce workflow friction, and align complex governance requirements with the real working patterns of geoscientists, reservoir engineers, and technical assurers across the enterprise.
Mancini's Sleepworld
Optimising Digital Commerce to reduce bounce rate & Improve Conversion
High bounce rates and unclear product pathways were limiting the effectiveness of Mancini’s digital sales channel. I restructured the e-commerce experience to strengthen product discovery, improve decision support, and align SEO strategy with customer behaviour.
