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Hello, I'm a
strategic service designer

—with 4+ years of experience, I am an engineer turned double designer, academically in Strategic Design and Service Design. Professionally I thrive on navigating complex and ambiguous challenges, with past experience in E-commerce, Healthcare and Oil & Gas industry across their enterprise products. 

If you’re looking for a designer who drives through strategy, systems, and service delivery into clear, actionable solutions I am ready to contribute.

WhatsApp Image 2025-10-22 at 18.46.25.jpeg
WhatsApp Image 2025-10-22 at 18.46.25.jpeg

Projects

Shell Mobility System

Service Design

UX Research

The project uncovered on-field realities in the journey of operatives, translating their challenges into actionable insights that informed design and agile sprint planning. The outcomes were well-received by senior management, empowering operatives with solutions aimed at improving their productivity.

Client

My Role

Collaboration

Shell Global, through Wipro Limited

Service Designer/Researcher

Product Owner, Implementation Lead,

UI/UX Designer, Users, Country Managers. 

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Service Design

Strategic Design

Consumer Research

A comprehensive sale strategy, training module and policy intervention based on service design and research on after sales service area for IFB customers.

Client

My Role

Collaboration

IFB Industries Limited, consumer goods manufacturer based in India

Service Designer/Researcher

Designers, Business Head, Service Operation, Head, Branch Managers, Training In-charge, Field Technicians.

Shell Data Management

Service Design

Usability

Gamma 3.0 - Data Management system created to help upstream employees unleash the value of the subsurface by reinventing and optimising workflows, the integration and management of subsurface data, and the complex application platforms that enable exploration, drilling, and production workforces.

Client

My Role

Collaboration

Shell Global, through Wipro Limited

UX Researcher/Service Designer

Product Owner, Implementation Lead,

UI/UX Designer, Business Analysts, Development Leads, Geologists (Users)

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Mancini's Sleepworld

Interaction Design

UX Design

Mancini's Sleepworld: Redesigned e-commerce platform through user centred design methods and SEO optimisation, significantly reducing bounce rate by 35% and improving conversions. Live website : Here

Client

My Role

Collaboration

Mancini's Sleepworld ( US based )

UX Designer

Project Manager, UX Architect, UX Designer, UI Designer, Business Analysts, Marketing Specialists.

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