Hello, I'm a
strategic service designer
—with 4+ years of experience, I am an engineer turned double designer, academically in Strategic Design and Service Design. Professionally I thrive on navigating complex and ambiguous challenges, with past experience in E-commerce, Healthcare and Oil & Gas industry across their enterprise products.
If you’re looking for a designer who drives through strategy, systems, and service delivery into clear, actionable solutions I am ready to contribute.


Projects
Shell Mobility System
Service Design
UX Research
The project uncovered on-field realities in the journey of operatives, translating their challenges into actionable insights that informed design and agile sprint planning. The outcomes were well-received by senior management, empowering operatives with solutions aimed at improving their productivity.
Client
My Role
Collaboration
Shell Global, through Wipro Limited
Service Designer/Researcher
Product Owner, Implementation Lead,
UI/UX Designer, Users, Country Managers.
Service Design
Strategic Design
Consumer Research
A comprehensive sale strategy, training module and policy intervention based on service design and research on after sales service area for IFB customers.
Client
My Role
Collaboration
IFB Industries Limited, consumer goods manufacturer based in India
Service Designer/Researcher
Designers, Business Head, Service Operation, Head, Branch Managers, Training In-charge, Field Technicians.
Shell Data Management
Service Design
Usability
Gamma 3.0 - Data Management system created to help upstream employees unleash the value of the subsurface by reinventing and optimising workflows, the integration and management of subsurface data, and the complex application platforms that enable exploration, drilling, and production workforces.
Client
My Role
Collaboration
Shell Global, through Wipro Limited
UX Researcher/Service Designer
Product Owner, Implementation Lead,
UI/UX Designer, Business Analysts, Development Leads, Geologists (Users)
Mancini's Sleepworld
Interaction Design
UX Design
Mancini's Sleepworld: Redesigned e-commerce platform through user centred design methods and SEO optimisation, significantly reducing bounce rate by 35% and improving conversions. Live website : Here
Client
My Role
Collaboration
Mancini's Sleepworld ( US based )
UX Designer
Project Manager, UX Architect, UX Designer, UI Designer, Business Analysts, Marketing Specialists.



